Maya Anthony

Owned onboarding and activation for a marketing analytics platform serving 1,800+ mid-market customers.

Redesigned the self-serve onboarding flow, elevating the 7-day activation rate from 41% to 55% and reducing time-to-first-value by 2.3 days.

Launched a usage-based pricing experiment that boosted expansion revenue by 12% quarter-over-quarter.

Led a cross-functional squad of 8 (engineering, design, analytics) through continuous discovery, prioritization, and planning.

Built the company's first experimentation framework, scaling A/B testing standards across 4 separate product teams.

Shipped a real-time shift-swapping feature that saved managers 6 hours/week, cited as a key renewal driver in 22% of customer interviews.

Defined North Star metrics with executives and presented monthly product reviews to the board to align strategic goals.

Conducted 40+ customer discovery interviews to redesign permissions, cutting access-related support tickets by 47%.

Accelerated growth through Series B by shipping high-impact retention features and optimizing critical workflows.

Led specifications and releases for the reporting/dashboards module, collaborating with a 5-person engineering team.

Drove competitive analysis and customer surveys for a custom-reporting feature, achieving 60% adoption within 6 months.

Created a structured feedback intake process with support and success, cutting duplicate feature requests by 30%.

Managed sprint planning and backlog refinement, aligning engineering efforts with product milestones.